CS and the City

This week I’ve been taking a look at the recently announced pubsubhubbub by Brad Fitzpatrick and Brett Slatkin of Google. The duo proposed and implemented a protocol for implementing near-realtime notifications on top of RSS and Atom. The protocol describes three roles: A publisher, a subscriber, and a hub. The hub basically acts as an intermediary, receiving subscription requests from subscribers and forwarding update notifications from publishers to subscribers.

One of the first things I noticed about the protocol is that subscribers are required to have an internet accessible URL for validating subscription registration and receiving notification pings. This is not an issue for the Google Readers and FriendFeeds of the world, but this does leave desktop RSS readers out of the party.

Also interesting to note is that there’s nothing that requires the hub to be a separate entity from the publisher. In fact, it could be very desirable for the publish to own the subscription hub. Besides removing one notification roundtrip from the protocol, it would also give publishers more control over how often to ping users on updates. Nothing in the protocol requires that a notification be sent every time, so it would be possible to only notify a subset of users in real time (perhaps the ones that pay), and others on a regular basis.

Depending on how deep your RSS Trivia knowledge goes, this might sound awfully close to the rssCloud element, but Brett points out that the key differentiator here is PSHB’s “fat pings“, that is, the entire updated content is sent as the ping to the user.

To reduce latency and polling, PSHB supports persistent HTTP connections from hubs to publishers, but it could use FriendFeed’s SUP protocol to detect updates as well.

Though solving slightly different problems, it’s interesting to compare the SUP’s and PSHB’s stance on polling. SUP obviously relies heavily on polling, despite drastically reducing the amount required. While PSHB has strong opinions against. Polling is certainly less error prone, in addition to being less efficient. For example, how does PSHB handle dropped pings to subscribers? I admittedly haven’t dug too deep, but I assume a reasonable amount of state must be maintained in the hub to handle these cases smoothly.

Ultimately the most valuable contribution of the entire project might be the two outspoken Google employees behind it. Already they are seeing some adoption. The pubsubhubbub demo at Real-Time CrunchUp announced launched FeedBurner support and showed prototypes of Blogger and Reader support. Having evangelists inside the company puts early adoption in other Google products much more likely, which in turn will give the standard much more credibility.

Google announced today the roll out of the enterprise version of their Google Apps package: Google Apps Premier Edition. Download Squad and SaaS Blog have pretty good round-ups on the reaction across the net, and the reaction has been wide spread.

Google’s not the first to tackle this problem. ThinkFree and Zoho already have mature offerings. Hell, even Microsoft has their Office Live Premium ($39.95/month). Features vary (Zoho has presentations, MS handles mail and web only). There is obvious demand and interest for such a product. So why is has Google’s entry got enterprises lined up do hand over their data?
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