Enterprise-y

My Team Lead asked me to do a little digging into Service Oriented Architecture before my co-op term wrapped up. I got a copy of Service-Oriented Archiecture by Thomas Erl from the library and starting flipping through it. Some CTO/CIOs don’t understand their developers disdain for Enterprise buzzwords, but I can sum this one up for them in one sentence I discovered in Erl’s text (top of page 37):

“The application of service-orientation principles to processing logic results in standardized service-oriented processing logic.”

At first glance, it reads like an impressive sales pitch. But at second, you realize there is absolutely no content whatsoever in that sentence. None. It is completely devoid of any useful information. Coders find beauty in simplicity. Enterprisiness is anti-beautiful.